Freshly Frozen Seafood
How Fresh is Fresh? Let's break it down.
Most seafood? It’s been frozen, thawed, maybe frozen again. That funky smell in your kitchen and underwhelming meal? That’s the giveaway.
At Fulton, we do it differently. We flash-freeze our seafood, just once, at peak freshness. So when it hits your kitchen, it’s thawing for the first time. The result? Clean flavor, pristine texture, no fishy aftertaste. Most “fresh” fish at the store? Already 2–3 weeks old. Ours is frozen at peak freshness, shipped frozen, and handled with care—straight to your door.
FRESHLY FROZEN BUNDLES
They all agree that fresh is better frozen!
Completely Satisfied
"We were very pleased with our order. We received it on time as ordered, it was frozen and as fresh as possible. We will definitely order through your company again. We give you the highest marks possible. Thank you for being part of our special day."
VICKIE
Properly Frozen
"Product is fresh and arrives properly frozen. Excellent job packing and shipping the product."
JEFF
Great Fish All Around
"Packed in dry ice, delivered frozen in the middle of summer."
MICHAEL
Convenient and High Quality
"Ordered frozen cooked lobster for lobster rolls. The lobster arrived exactly when expected, perfectly packaged and frozen. So convenient. And the quality was amazing, it made for the best lobster roll I’ve had. Would absolutely order again!"
TAYLOR
Exellent Quality
"Excellent quality, excellent customer service, excellent packing and shipping (ice cold and frozen solid even in the brutal southern heat)."
MIKE
Fast Shipping
"Fast shipping, fish arrived well packed and in frozen condition. Like the way individual pieces of salmon are packed. Taste great, too."
DIANE
Lightning Fast Shipping
"Lightning-fast shipping. Great selection of products. Everything always arrives fresh and still frozen. So glad I found this company."
SUE
What else should I know?
What about buying it fresh and freezing it myself?
Your freezer’s great for ice cream, but seafood this premium deserves better. We blast-freeze (also known as super freezing) at -40°F (or colder), the same ultra-low temperature sushi chefs trust. That locks in texture, taste, and nutrition—without cell damage or freezer burn (it literally takes just minutes for us to freeze that fresh fillet!). Fun fact: The FDA recommends this same method for sushi-grade seafood. That’s why ours is Sushi & Sashimi Grade—with a transparent supply chain and one thaw: yours.
Fulton Fish Market. Always On Hand. Always in Season.
Frozen seafood means no season limits, no food waste, and no last-minute store runs. Just the world’s best seafood, ready when you are to turn dinner into something special. Different species hit their peak flavor at select times of the year. We select and freeze this fish for you to enjoy.
Why is Fulton's seafood better than other frozen seafood?
Low-quality frozen seafood is not because it's frozen, but because it's frozen and/or stored incorrectly or with low-quality methods, frozen/thawed multiple times, and most importantly, because it's often low-quality seafood that is selected for freezing. While others focus on cost savings throughout the chain, we focus on quality. Our experts source and select the world's finest seafood and blast freeze this for you to enjoy.
Why is fresh fish often considered superior?
For many years it was! Fish was caught during long multi-week trips and fish caught on short trips was fresher and did taste better. Trust us, as a 200+ year old fresh seafood market, we know. But today, if you're not catching it yourself, expertly sourced, freshly frozen seafood, handled correctly from catch to your freezer, is almost always the better option. We all know how the "fresh" fish display looks at the end of the day.
Why don't you freeze all of your seafood?
Like anything else, there are exceptions to every rule. Some seafoods, like uni and sturgeon roe, are too delicate to freeze. In the case of items like oysters, freezing kills the oyster, which means it can't be consumed raw. On the flip side, there is some seafood that degrades so quickly that it is almost only available frozen or treated with preservatives (like shrimp).